I was asked to create a mural for the new Ice-Cream Lab in Beverly Hills.  They create ice cream by instantly freezing the cream or yogurt base with liquid nitrogen which creates an awesome smokey effect.  The result is a scientific approach to ice cream-making and its done before your eyes!  Naturally the theme of a scientist in a lab came to mind.

They wanted the mural to have a graffiti aesthetic but not too hardcore so it would better appeal to their demographic.  So this is what I came up with:

Needless to say they loved it!

Here I am with the happy co-founders of the Ice-Cream Lab, Tommy & Joseph:

The branding needed to be just right and they gave me a lot of liberty in playing with their logo and mural in general.

This was a fun gig and I look forward to painting up their other shops as the brand takes off, which I know it will. 

Make sure you head down there, you're gonna love the ice cream and hopefully the art too!

They are located at: 9461 S. Santa Monica Blvd. Beverly Hills, CA 90210

Tell them I sent you!

Here's a cool video of the making of the mural and the initial tasting party. Check it!

More pics:

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